Dio Brando
JoJo's Bizarre Adventure · 1987
A hundred years of grudge, posed dramatically
An ancient thing that figured out clowns work best on children
Editorial estimates on a 0–100 scale, calibrated against every other character in the index. Not official canon.
The entity in Derry is not really a clown. It is something much older that takes whatever shape frightens its target most, and the clown is simply its most efficient lure. King's real subject is a town that keeps forgetting its own atrocities, and Pennywise is what a place looks like when it agrees not to notice. The 1990 miniseries turned a generation off clowns permanently.
It knows exactly what scares you, and the adults around you are conditioned not to see it.
Belief. Children acting together, refusing to be afraid, can hurt it in ways nothing else can.
It becomes whatever frightens you most and lives in a town whose adults have agreed not to see it. Two adaptations produced measurable spikes in clown phobia.
Two adaptations, thirty years apart, both of which measurably changed how the public feels about clowns.
JoJo's Bizarre Adventure · 1987
A hundred years of grudge, posed dramatically
Demon Slayer · 2016
A thousand years old and still terrified of dying
The Amazing Spider-Man #300 · 1988
A grudge with teeth, wearing the hero's own costume